HTC’s definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that’s launching today. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.
Update: And the commercials have gone live on YouTube as well — we gotta say, we’re pretty into them. Check ‘em after the break.
source: engadgetmobile.com
Strap yourselves in, folks, we’re about to launch the Mudslinger 3000 again and figure out if any of it sticks. Lee Williams of Symbian starts off with a few attack volleys relating to Google’s “fragmentation” of UI elements, and the resultant closed APIs being a nightmare to code for. With so many divergent UI elements and styles, he argues, developers would suffer, and the consequence would be a less vibrant app ecosystem. His major gripe with Google’s mobile OS, though, has to do with the pervasive “cookie-ing” of customers, which raises the specter of privacy concerns. When asked directly by our buddy Om Malik whether he considers Android “more evil” than Apple’s iPhone OS, Williams replied:
“I don’t view Apple as evil, they’re just greedy… Google, come on! When you have to say in your motto that we’re not evil, right away the first question in my mind is, ‘why do you have to tell me that?’”
All this must be tempered by the knowledge that Android is set to overtake large swathes of the mobile OS space, and some retaliatory trash talking is probably to be expected from the incumbent smartphone leader. Om does ask another sage question, in querying why Williams thinks companies are making such large investments into Android, and you’ll find the answer to that and much more in the video past the break.
source: engadgetmobile.com
Just as we’d heard, RIM decided to outsource the production of the planet’s first BlackBerry watch, but that doesn’t mean that devoted BB Messenger users won’t be hankerin’ for one. The inPulse Smartwatch for BlackBerry is being produced by Allerta, and now that it’s official, we can safely say that it’ll rely on Bluetooth in order to bring incoming emails, text messages and other alerts from your handset to your wrist (or your ankle, if you roll like that). As for specs, you’re looking at a 1.3-inch OLED display, glass lens, full metal body, vibrating motor, microUSB port and a rechargeable battery that’s good for around four days of “normal use.” inPulse users will have to install a special BlackBerry application in order to pass along information, but those hoping to use their watch to actually send messages will be sorely disappointed. It’s up for pre-order now at $149, and if all goes well, the first ones will ship out in February.
source: engadgetmobile.com
